Site Retargeting
As online shoppers, we like to be really certain about a purchase before we pull the trigger. Site retargeting is a powerful digital marketing tool to help you remind previous website visitors about your products or services and convert them into paying customers. By using cookies to display your ads to consumers who have already visited your site, you can encourage them to return and complete the desired action, from making a purchase, filling out a contact form, or subscribing to your service.
Imagine you are an outdoor landscaping company. A customer in the area visits your website and browses your packages. That is a big investment for their outdoor living space, so they’re not ready to commit yet, but they are in the process of vetting other landscaping companies in the area. By running a site retargeting campaign, you can keep your business top of mind and encourage your potential customers to revisit your site, helping close the deal and bring in more leads.
The site retargeting tactic focuses on potential customers who have already visited your website. This is important, because there is an increased chance of conversion for someone who has spent time on your site, showing an interest in your business. Retargeting may look like sending email campaigns to those consumers you have collected information from, or showing banner ads to consumers who have been identified as recent website visitors. Site retargeting ads are highly affordable, and produce one of the highest ROI in digital advertising.
Allow exploreMedia to help your business with site retargeting services so that you can reconnect with potential consumers.
Site retargeting is a powerful digital marketing tool to help you remind previous website visitors about your products or services and convert them into paying customers. By using cookies to display your ads to consumers who have already visited your site, you can encourage them to return and complete the desired action, from making a purchase, filling out a contact form, or subscribing to your service.
Retargeting may look like sending email campaigns to those consumers you have collected information from, or showing banner ads to consumers who have been identified as recent website visitors. Allow exploreMedia to help your business with site retargeting services so that you can reconnect with potential consumers.
- Keep your business top of mind and encourage potential customers to revisit your site, helping close the deal and bring in more leads
- Focus on potential customers who have already visited your site, receiving an increased chance of conversion
- Spend less on advertising and utilize one of the highest ROIs in digital advertising.
