The Inbox Advantage: Connecting and Converting with Newsletters

To the Point

Email newsletters are a digital marketing game-changer, allowing direct engagement with your audience, driving valuable website traffic, and nurturing leads into loyal customers.

Unlike other digital marketing avenues like search ads or social media that can be pretty noisy, email newsletters provide a unique opportunity for direct communication with your audience. It’s like having a personal conversation with each of your customers, where you can connect with them and share exactly what they want to hear.

• Email drives an ROI of $36 for every dollar spent. (litmus)

How to Use Email Newsletters Effectively

Start with a Strong Foundation:

Get the ball rolling by building a solid email list. Encourage people to opt-in to your emails by offering incentives such as discounts or exclusive content. You can also use engaging opt-in forms on your website, via social media, or at events to capture email sign-ups. Platforms like Mailchimp or Constant Contact will help you collect emails and track results like a pro.

Craft Compelling Content:

It’s important to strike a balance between informative and promotional content. Sprinkle in industry insights, how-to guides, and even some behind-the-scenes stories to keep things interesting.

Personalize the Experience:

Segment your email list based on factors like demographics, purchase history, and engagement level, and tailor your content accordingly. Whether they’re newbies or loyal fans, make them feel special with customized content and offers just for them.

“Emails featuring personalized subjects are 50% more likely to be opened.” – Litmus

Track and Analyze Performance:

“Keep an eye on key metrics like open rates and click-through rates. You can typically access these metrics through your email marketing platform’s reporting dashboard. Industry averages can provide a useful reference point. For example, the average open rate for email campaigns across all industries is around 37%, while the average click-through rate is around 1.9%.” – Constant Contact

Written by Savanna Pruitt: exploreMedia’s SEO and Content Manager.

Got Questions?

If you have questions about outsourcing some or all of your marketing efforts, the team at exploreMedia can help! Reach out to shelby@exploremedia.com to learn more.